Feetures! was created back in 2002 after the creator spent over 25 years working with a leading manufacturer of athletic socks. He believed that there was an opportunity to create a better performance sock that took advantage of the latest breakthroughs in sock technology. As a runner and someone passionate about being active, the founder wanted to design a great sock that would enhance the performance of runners and other athletes. Feetures! remains a family company that strive to deliver runners around the world performance socks.