Jobs at Wiggle

Our History

 Our History

Wiggle started out as Butlers Cycles, a small independent bike shop established in Portsmouth, UK in 1920. In 1999, Butlers Cycles went online with the launch of

By focusing on providing unmatched value and great customer service, Wiggle rapidly took off in the UK and soon began expanding around the globe. We have now grown to become a global leader in the online retail of equipment for cycling, running and swimming, selling to over 70 countries in 10 languages and 14 currencies.

We occupy over 85,000 sq. ft. of warehouse space and stock over 2 million items!

Job Applicant Privacy Policy

Job Applicant Privacy Policy

WiggleCRC is committed to protecting the privacy and security of your personal information when applying to work with us.

The policy makes you aware of how and why your personal data will be used, namely for the purposes of the recruitment exercise, and how long it will usually be retained for. It provides you with certain information that must be provided under the General Data Protection Regulation (GDPR).

Click here to see the full policy.

Diversity Statement

Diversity Statement

Click here to see our Diversity Statement.

Come Join the Wiggle Team - How to Apply

 Come Join the Wiggle Team - How to Apply

We are always looking for talented individuals who are passionate about what they do. We offer some of the most rewarding career opportunities in sports retail, eCommerce, and IT development. Our people are highly valued and thrive in a relaxed culture which encourages innovation and personal development.

How to Apply

We would absolutely love to hear from you and learn what makes you want to work for Wiggle! Please send your CV and Cover Letter to

We would really like to be able to respond individually to each and every one of your emails, unfortunately due to the volume of applications we receive here at Wiggle, this just isn’t possible. So if you have not heard from us within 30 days of submitting your CV, please consider your application unsuccessful on this occasion.

Thank you for your interest in working for us and please take a look below at our current vacancies…

Wiggle Work and Play – The Benefits

 Wiggle Work and Play – The Benefits 

We are always looking for talented individuals who are passionate about what they do! We offer rewarding career opportunities in sports retail, eCommerce, and IT development. Our people are highly valued and thrive in a relaxed culture which encourages innovation and personal development.


What’s in it for you?

If working alongside some of the most creative people isn’t enough, we also offer you:

• Excellent career progression opportunities

• A company culture that promotes work life balance

• Commitment to continued learning and development

• 25 days annual leave, with an additional day after 3, 5 and 10 years’ service, to a maximum of 28 days

• Pension & Life Insurance

• Staff discount

• Healthcare Scheme and an Occupational Health service

• Flexible working hours are available for some of our roles

• Free tea and coffee

• Onsite parking

• Monthly company sporting events

• Casual dress

Warehouse Operative - Picker and Packer

We are recruiting for Pickers and Packers to join our Warehouse team in Bilston, Wolverhampton. For more information on how to apply please contact us on 07824 482 025 or

Customer Service Adviser Product Expert

Job Title:  Customer Service Advisor - Product Expert 

Location:  Portsmouth

Position type: Full time, Permanent

Do you understand the importance of outstanding customer service?

As a customer service bike product expert you will be representing Wiggle, assisting and advising customers via Live Chat, Email and Phone with the highest degree of courtesy and provide detailed product information, recommendations and resolving issues.

What will I be doing?

Working as part of the customer service team you will be responsible for helping maintaining Wiggle’s global service levels across all media and contact types. Supporting customers via contact sources of pre-sale, during-sale and after-sale queries related to all products, brands and services.

What hours will I work?

2 Week rotating shift pattern

Week 1 and 2: 06:00 – 14:00

Week 3 and 4: 14:00 – 22:00

1 in 3 weekends, shifts between 10:00 – 18:00

Duties and responsibilities:

  • Ensure customer queries are answered promptly and completely via both Chat and Email
  • Offer technical support on the whole Wiggle product range, with the objective of ensuring customer satisfaction.
  • Calling customers when they request a call back service to provide detailed product information and recommendations and resolve issues.
  • Ensure that all communications with customers are conducted in a professional and courteous manner
  • Offering alternative solutions where appropriate with the objective of ensuring customer satisfaction.
  • Monitoring, responding and resolving customer queries on Social media
  • Monitoring and responding to customers product reviews and questions across various platforms
  • Any other Customer service related task

Knowledge, Skills and Experience:

  • Show a sound knowledge of bikes/parts with an eagerness to further advance this knowledge in respect to Tri-sports equipment and products.
  • Strong communication skills both written and verbal
  • Strong attention to detail and aiming for excellence in delivery
  • Experience of working in a fast-paced office environment as part of a professional team
  • Ability to manage and coordinate changing priorities, have high standards and be capable of multi-tasking
  • Self-motivated and confident decision maker with the ability to nail actions and a positive "can do" attitude
  • Ability to demonstrate strong communication skills and liaise with all members of the business including Senior Managers and Directors
  • Ability to be flexible with work duties and hours as required by the team and business
  • Ability to attend other sites for which travel may be required

Why work for us:

We are always looking for talented individuals who are passionate about what they do. We offer some of the most rewarding career opportunities in sports retail, eCommerce, and IT development. Our people are highly valued and thrive in a relaxed culture which encourages innovation and personal development.

What’s in it for you?

If working alongside some for the most creative people isn’t enough, we offer you: Excellent career progression opportunities, 25 days annual leave, Staff discount, 5% pension contribution, company sporting events and a smart casual dress code. #comejointheride!

Salesforce Lead Technical Developer

Job Title: Salesforce Technical Lead

Location: Portsmouth or Belfast

Position type: Full time, Permanent

WiggleCRC are looking to recruit an experienced Salesforce Developer to join the team in either our Portsmouth or Belfast office.

The Salesforce Tech Lead will effectively own the relationship with our Salesforce Account Team and will work to ensure we are using the tools within Salesforce effectively and that we have the right integrations to enable successful execution of cross-channel customer communications. The SPM will also oversee the build & delivery of all trade related emails across Chain Reaction Cycles and Wiggle.

What will you be doing?

  • Manage a team of CRM / Email Developers
  • Lead development and delivery of all trade emails for Chain Reaction Cycles and Wiggle
  • Maintain and develop strong links to Chain Reaction Cycles and Wiggle Brand Marketing teams to ensure trade and brand position requirements are met
  • Work closely with the Customer Journey Manager to structure and execute cross-channel communications to achieve the defined KPIs
  • Clearly define data requirements to enable execution of Customer Journey roadmap. Working closely with Marketing Data & Analytics to create data requirement briefs
  • Push our use of Marketing Tech to increase relevancy and personalistion
  • Own SMS, APP and further channel integrations / audience sharing to 3rd party marketing platforms
  • Have a clear understanding of the customer journey roadmap and work to configure the marketing technology to ensure delivery of same
  • Ensuring data tracking and tagging requirements are met
  • Working with our deliverability partners to maintain top delivery rates for all email campaigns

Who are we looking for?

  • 2+ years using an enterprise email marketing platform. Salesforce preferred.
  • Proven experience in creating, scheduling, testing, and executing one-time and automated email campaigns
  • Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns. You must be very comfortable using data to make recommendations and drive decisions • Comfortable using and editing HTML, AMPScript / Java
  • Experience working with enterprise level email service providers such as IBM Marketing Cloud, Salesforce etc.
  • Sound knowledge of email best practices, industry trends, and laws regarding email communication (GDPR)
  • Excellent Microsoft Office skills, including a strong working knowledge of Excel. • Familiarity with Salesforce or other CRM systems
  • Experience in B2C marketing • Experience using SQL and similar queries to analyse data
  • Additional languages are a plus
  • Ability to prioritise workload and meet deadlines in a fast-paced environment.
  • Solid communication skills and ability to communicate with senior stakeholders across a range of departments
  • Solid project management skills
  • Ability to manage, drive and motivate a multidiscipline team


Digital Marketing Analytics Manager

Job Title:  Digital Marketing Analytics Manager

Location:  Portsmouth or Belfast 

Position type: Full time, Permanent

As Digital Marketing Analytics Manager, you will drive best value to the business from our marketing technology and third-party suppliers. You will act as expert in the ecosystem across the business, and how our solutions play a part within that. You act as technical lead for our development projects.



• Lead the Digital Analytics Technical Team and Agency. Recruit, retain and develop talent

• Manage data, where that data is not feed into the corporate business intelligence solution

• Enable the business to embed analytics with each new project, development, partner, brand and product

• Complete advanced Google Analytics implementations using Google Tag Manager and building or spec’ing Data Layers

• Provide live access to real-time customer data • Practical appreciation for managing large datasets

• Write new tags in Google Tag Manager using JavaScript / JQuery to extract, modify and utilize information on a website

• Assist with reviewing requirements, creating spec’s, naming conventions and plans for appropriate tracking of client websites

• Troubleshoot existing set ups, providing solutions or implementing the updates required

• Audit Google Analytics set-ups to ensure accurate reporting


Who we are looking for:

• Experience with Google Tag Manager and/or other tag management platforms

• Best practice understanding of coding practices

• UAT testing experience

• Familiar with building data layers

• Experience working with digital marketing and user experience teams

• Ability to troubleshoot code implementations

• SQL experience - experience with BigQuery is a bonus

• Experience with statistical modelling languages (such as R or Python) – Not essential

• Willingness and enthusiasm to learn and try new things

• Experience with Google Cloud Platform Qualifications: Google Analytics qualification (Desirable)

Digital Customer Acquisition Manager

Job Title:  Digital Customer Acquisition Manager

Location:  Portsmouth 

Position type: Full time, Permanent 

WiggleCRC are looking to recruit an experienced Digital Customer Acquisition Manager to join the Ride!

What will you be doing

You will be responsible for the acquisition of customers through a range of targeted initiatives across mid funnel channels. You will work closely with our external media partner to ensure integration & consistency across our media mix. 


  • Owning the consistency and cross channel integration throughout the funnel, ensuring brand guidelines are adhered to across our digital communications
  • Owning the customer audience targeting roadmap across all digital channels
  • Responsible for owning consistency across WiggleCRC digital ads and creative 
  • Owning and developing the WiggleCRC digital global trading plan for deployment through our external media partner 
  • Owning our group affiliate strategy
  • Overseeing the planning & overseeing the execution of our campaigns with external media partner
  • Overall responsibility for maximising exposure & sales of our 3rd party services (insurance & cycle to work).
  • Provide strategic support of our digital marketing direction
  • Close working relationship to the Digital Performance Manager role to ensure paid social and performance channels work in unison
  • Reporting on weekly and monthly results including outcome of actions taken and development actions required. 
  • Budgeting and invoicing.


  • 5 years+ experience within a  paced digital marketing environment 
  • Leadership and management experience of team members covering a multitude of digital marketing positions
  • Experience working across mid funnel channels (not limited to Facebook Ads, Youtube & Display) & audience targeting 
  • Owning agency relationships & stakeholder communications
  • Experience managing a team or agency fulfilling multiple digital channels
  • Beneficial to have experience owning digital campaigns on a global level

SEO and Content Manager

Job Title:  SEO & Content Manager

Location:  Portsmouth

Position type: Full time

WiggleCRC are looking to recruit a SEO & Content Manager to join the team in Portsmouth.

The SEO & Content Manager role plays an important part to our long term traffic strategy with responsibility for our on-page & off site SEO tactics to maximise SEO visibility, through the growth of links & traffic to Chain Reaction & Wiggle websites.

What will you be doing?

  • Develop, own and execute our on and off-site SEO content strategy in alignment with overall marketing strategy
  • Build and own an inbound SEO linking strategy to maximise rankings across our websites and key categories to grow existing ranking and target kw gaps
  • Budget management across these initiatives
  • SEO Content ownership in CMS
  • Build a database of high quality partner opportunity sites that will complement our link building and off site SEO strategies
  • Ensure consistent innovation in our off-page SEO tactics to stay ahead of the trends & algorithm updates
  • Support in product descriptions and category copy that drives SEO KPIs and is inline with marketing tone of voice and strategy
  • Own content audits and content optimisations across our websites
  • Create a training plan for our Commercial teams on how to write on site product content to maximise SEO visibility
  • Analyse and report on backlink and ranking performance across key categories to help drive the strategies (and the resulting traffic / revenue impact of our work)
  • Maximise SEO value from the content on our Hub and Blog & Guides sub domains
  • Close working relationship with the Technical SEO Manager to ensure our SEO content & link building strategy conforms to technical SEO best practices
  • Reporting on weekly and monthly results including outcome of actions taken and development actions required.
  • Other work as required by the team


  • 3-5 years experience within a fast-paced digital marketing environment
  • Proven experience utilising content to grow SEO visibility & traffic
  • Developing and executing white-hat backlink strategies
  • Experience in SEO tools to help maximise results
  • Knowledge of the latest SEO technical requirements & best practices
  • Experience in backlink analysis (anchor text ratios, link velocity, poor link identification)
  • Owning internal comms with key stakeholders
  • Cross functional working with internal departments to achieve goals


PDI Technician

WiggleCRC is a fast-paced company filled with talented, passionate people. We ship thousands of bikes, components, clothing and accessories to over 115 countries on a daily basis and pride ourselves on the quality of products we sell, speed of delivery and first-class customer service. We offer many opportunities across a wide variety of departments in which we will engage your skills to their full potential.

What will you be doing?

The successful candidate will work on the assembly of bikes in line with PDI process

Main Duties and Responsibilities

  • Set up and configuration of high quality bikes before dispatch.
  • Monitoring and assessing quality of completed bikes using quality checklists
  • Ensure compliance with all Health and Safety regulations
  • Completion of regular housekeeping duties

Who are we looking for?

  • The ability to demonstrate proficiency in bike assembly
  • Proven working experience and the ability to clearly demonstrate a solid understanding in the pre delivery inspection process
  • 6 months experience in a workshop environment.
  • Proven quality control with the ability to identify bike faults
  • Positive can do attitude
  • Excellent attention to detail

Desirable Criteria:

  • Cytech Qualification - level 2 essential, level 3 desirable
  • Actual exposure to the Warehouse Management System and Live- Apps in relation to bike order process



Job Title:  Replenisher

Location:  Portsmouth

Position type: Full time, Permanent

WiggleCR are looking to recruit a Replenisher to join the team in our Portsmouth office!

What will you be doing?

You will be effectively planning stock intake to optimise stock and availability to support achieving, or exceeding, sales forecasts. You will have a good understanding of the supply base and manage placement of GFR purchase orders, and inbound stocks. 

Customer product availability is paramount, and a good understanding and management of the product sales forecasts is essential.   

Key Responsibilities:

  • Product availability – effectively optimising stock in line with Merchandiser targets
  • Supplier delivery accuracy – working closely with the supply base, improving efficiencies and proactively vocalising concerns – eliminating non-conformance and reducing invoice quantity discrepancies
  • Replenishment data accuracy – controlling and managing ordering parameters
  • Placement and maintenance of purchase orders – ensure orders are placed accurately, to eliminate non-conformance whilst proactively updating the Merchandiser of delays and shortages
  • Quality of stock management – proactively monitoring product performance, controlling intake and making recommendations based on availability and stock on hand coverage

Desirable Experience:

  • Past experience of Replenishment/Assistant Merchandiser within a similar retailer, or highly performing individual from within the business looking to progress.
  • Experience in managing/liaising with a supply base
  • Replenishment System Experience an advantage

Product Manager - Own Brands

Trading Brands Product Manager | Portsmouth or Belfast  | Full time, Permanent    

WiggleCRC is looking to recruit an experienced Product Manager to join the ride in Belfast!  

What will you be doing?

The Trading Brands PM is responsible for a number of key brands within the Our Brands portfolio. Trading Brands cover bicycle parts and accessories and account for significant revenue and profit within the business. The range is broad and the portfolio and supply base is large and varied.  

You will join the Our Brands Hard Goods Team in Northern Ireland and as a product manager, you will manage a product range end to end – from sourcing, manufacture to sales via Wiggle, CRC, and a growing distribution network.  

As the product manager, you will have the opportunity to shape ranges and build brands- you're the key touchpoint and representative for the brands that fall within the area.   


  • Drive continuous improvement and development within the Trading Brands ranges. 
  • Identify new opportunities for growth and bring these to market with speed and consideration 
  • Bring the broader team along the journey- present your ranges, rationales, and brand strategies. 
  • Be an ambassador and positive influence within the team promoting and representing the brands appropriately 
  • Negotiate product costs to ensure margin is optimized 
  • Foster strong supplier relationships driving product development within the factories 
  • Work alongside the distribution arm of the business to build a strong dealer network 
  • Work alongside the R&D team to design and develop specific products in-house. 
  • Support and manage all suppliers during design and development stages to ensure accurate, cost-effective sampling procedures. 
  • Support and Manage the Purchase order process to ensure hitting key deadlines 
  • Ensure consistent approach is maintained across ranges from process to product quality, fit and finish. 
  • Ensure all suppliers are compliant with safety and ethical standards 
  • Ensure all product is tested to at least minimum standards and that all product is fit for purpose 
  • Facilitate on-time delivery into the Wiggle warehouses, ensuring that constant communication between Development and Suppliers      


  • Minimum 3 years’ experience within a Buying role 
  • Asia sourcing/ experience of working with a wide supply base 
  • Managerial and leadership skills to include collaboration, team working within a rigorous but supportive framework 
  • Project management skills 
  • Sports business experience (Desirable)     


Buying Assistant

Job Title:  Buying Assistant

Location:  Portsmouth

Position type: Full time, Portsmouth

WiggleCR are looking to recruit a Buying Assistant to join the team in our Portsmouth office!

What will you be doing?

You will support the Buyer maintaining, or setting up new Suppliers, Brands or Products.  They must collect all required information and ensure these are maintained accurately on the Wiggle internal systems.

Working alongside the Merchandiser and Buyer, in line with the product critical paths to obtain all the required information, and manage the product set up to allow ordering and listings to be complete on time.

Key Responsibilities:

  • Collect all required data from Suppliers
  • Enter product data in a timely and accurate manner
  • Monitor and improve all product information
  • Enter deal / terms information accurately
  • Support the Buyer in any administrative tasks

Desirable Experience:

  • Retail experience
  • Product category experience
  • Liaising with suppliers
  • Oracle Retail packages



Job Title:  Buyer

Location:  Portsmouth

Position type: Permanent

WiggleCR are looking to recruit a Buyer to join the team in our Portsmouth office!

What will you be doing?

You will be selecting the most appropriate suppliers, products, and negotiate industry leading prices and terms, and work with the Buying Assistant to set up all products with the correct data in a timely manner.

Key Responsibilities:

  • To monitor sales and margin performance, identify variances against budget and implement resulting actions.
  • Cost price negotiations
  • Supplier Terms / Deals negotiations
  • On Boarding new Suppliers, Brands and Products
  • Exiting poor selling / non profitable Suppliers, Brands and Products
  • Managing supplier relationships
  • New product / Brand trialling
  • Communicating relevant details to the wider business (Marketing / International)
  • Maintaining product ranges within the range plan parameters
  • Calculate sell through plans
  • Work closely with merchandising team on inventory analysis to ensure optimum fulfilment levels


  • Experience of Buying or Merchandising
  • Understanding of range building
  • Ability to operate within budgeted frameworks
  • Ability to introduce new Brands or Products that prove successful
  • Experience of E commerce business practices.
  • Experience with Oracle Business Intelligence Reporting and GFK Retail Intelligence Tools