A passion for cycling has driven Prime to develop a range of high performance components from carbon wheels to aero handlebars. Our in house R & D team work closely with industry leading manufacturers to ensure Prime components are at the cutting edge of performance.
At Prime our main goal is to create race winning components that are accessible to all. Being competitive road cyclists ourselves we strive for marginal gains and are continually testing the latest technologies to ensure we are leading the way in the performance components market.
A passion for cycling has driven Prime to develop a range of high performance components from carbon wheels to aero handlebars. Our in house R & D team work closely with industry leading manufacturers to ensure Prime components are at the cutting edge of performance.
At Prime our main goal is to create race winning components that are accessible to all. Being competitive road cyclists ourselves we strive for marginal gains and are continually testing the latest technologies to ensure we are leading the way in the performance components market.
